About Priorities USA
Priorities USA runs effective, large-scale, digital voter mobilization and persuasion campaigns in key battleground states. We invest in cutting-edge research and data. We build training and tools to grow our collective, progressive power. In partnership with movement allies, we employ innovative digital strategies and empower voters.
About the Role
The Ad Ops Associate Is responsible for supporting the implementation and management of Priorities USA’s paid media programs. As a member of the Paid Media team, you will work closely with the creative, analytics, and project management teams to help execute ad buys, optimize and pace campaigns, and provide general support to the paid media team. This role will require you to work seamlessly and cross functionally with other Priorities USA teams and stakeholders to ensure that paid media programs are successfully executed. This role will assist in advising on program tactics and using program reporting to optimize ongoing campaigns and inform future campaigns. This position reports to the Media Planning & Buying Director. This position will have the option of being remote or working out of Washington, DC where we have an office, with occasional travel as needed. Working hours are 10AM to 6PM ET regardless of location.
Responsibilities
Traffic ads and tags to self-serve platforms (Facebook, Google Ads, The Trade Desk, CM360, etc.) expertly, efficiently, and accurately. You will be responsible for making sure all campaigns are set up in a way that is aligned with best practices and approved media plans.
Work with the Ad Ops Manager to ensure that campaigns are ready for launch. This means supporting processes like political verification/disclaimer set up, pixel placement, ad sourcing/tracking, finalized creative delivery, Q/A processes, audience onboarding, and other logistics required to ensure timely and efficient program launches.
Work with data and analytics staff to access data related to performance of live campaigns. Work with the Ad Ops Manager to develop program insights.
Clearly communicate program updates to the Ad Operations Manager and the Buying & Planning Director.
Maintain a level of flexibility in the specific expectations of this job as the Priorities program takes clearer shape.
Qualifications
At least 1 cycle or 1-2 years of experience working within a paid media planning and buying team. Experience on a campaign or with a political organization, focused on persuasion and mobilization oriented paid media programs is preferred.
Knowledge and experience working in key self-serve advertising platforms (Facebook, Google Ads, Snapchat, etc.) and at least 1 DSP (The Trade Desk, DV360, etc.) Experience working with ad serving technology like CM360 is a plus.
Experience building ad performance reports for clients or other stakeholders. Must have proficiency in Excel and Google sheets.
Strong attention to detail and organizational/project management skills; ability to oversee multiple projects simultaneously.
A detailed and curious understanding of the media landscape, including the desire to stay up to date on changes to policies both in the broader media space and political space.
Ability to work collaboratively with others who might not always agree - you will be working cross functionally with several other members of the Priorities team with different experiences and perspectives and will need to communicate clearly and effectively to be successful.
Strong problem solving skills and interpersonal skills; ability to respond to crises calmly and with poise.
Compensation and Benefits
The salary range for this position is $70,000-$80,000 commensurate with experience.
Priorities USA offers a competitive salary and benefits package which includes 100% of the health care premium covered for the employee and 75% for dependents, a SIMPLE IRA retirement plan with up to 3% employer match, paid holidays, and flexible PTO.
Equal Opportunity Employer
People of color, women, people with disabilities, and veterans are strongly encouraged to apply. If you need an accommodation for a disability to apply to this position, please let us know by emailing peopleops@priorities.org.
Application Process Information
Applications will be accepted until the position is filled. The hiring process for selected candidates will consist of a phone screen, at-home exercise (compensated), and a set of final round interviews. Most processes will occur over 3-4 weeks with a target start date in May.
This is a cycle based position, ending at the end of 2024.