Liftoff Campaigns is hiring an Advertising Content Strategist to serve as a key member of our team. The Advertising Content Strategist plays a critical role in the creative development process at Liftoff. In a typical day, you may produce copy for Meta ads in the morning, lead a mid-day meeting about the copy approach for a voter registration campaign, and in the afternoon produce a report of top performing copy for a client launch. Our ideal candidate is a self-starter who loves building creative ad campaigns from scratch and working in a fast-paced and exciting team-based agency.
Responsibilities:
Advertising copy writing
Support manager as needed on other accounts.
Copy writing and client feedback management
Review ads for graphics.
Ensure that all areas where mistakes commonly happen, like missing punctuation, incorrect links/sourcing/names, or missed edits from managers, partners, or clients are incorporated.
Analyze overall program performance and recommend strategies to hit and exceed client goals; ensure topics going out for all clients are working, relevant and mission-oriented.
Ensure ActBlue landing pages and backend landing pages across company clients are optimized through A/B testing for ads (copy, branding, innovative strategies).
Help associates and strategists capitalize on big news + rapid response moments.
Help lead planning meetings -- comes to planning meetings with knowledge of email and text performance, content ideas, and strategic recommendations that contribute to hitting and exceeding client goals.
Ensure that we are prepared for future events (anniversaries but also major moments like debates, RNC/DNC conventions).
Additional duties as assigned
Qualifications:
Passion for good causes, whether candidates or other;
2-4 years of work experience with at least 1 campaign cycle of experience in a dedicated email fundraising role;
Client-facing project management experience;
Ads content writing experience;
Experience managing multiple clients or workstreams at once;
Familiarity with P2P and/or broadcast texting platforms;
Experience using one of the following email CRMs: NGP, Everyaction, Actionkit;
Experience working with Meta, Google Ads,Yahoo DSP, and other ad platforms;
Experience working at an agency; working with or at non-profits or political/issue campaigns;
Basic understanding of long-term lead performance tracking and building client budgets;
Experience building and executing project plans to achieve fundraising and communications goals;
Ability to juggle multiple projects in a deadline-driven environment;
Excellent quantitative reasoning skills and ability to apply data to strategic decisions.
Salary and Benefits:
The salary range for this position is $75,000-$82,000
We also offer a generous benefits package:
Unlimited Vacation Policy
Federal holidays off (11-12 total days, Indigenous Peoples Day in off-cycle years)
Employer-paid health, dental, and vision insurance
Flexible work schedules and the option to work remotely anywhere within the United States and its territories with broadband internet
401k benefits with match after six months of employment