Core Strategic Duties
Strategy Development: Creating the overall campaign plan, including setting clear objectives, identifying target audiences, and defining the core messaging.
Budget Management: Developing and overseeing the campaign budget, ensuring resources are allocated effectively while staying within financial constraints.
Market Research: Conducting or overseeing research to understand the competitive landscape, target demographics, and current trends to inform strategic decisions.
Operational & Team Management
Day-to-Day Operations: Overseeing the "supply chain" of campaign tasks, managing timelines, and ensuring all departments meet their deadlines.
Team Leadership: Recruiting, training, and managing a diverse team that may include copywriters, designers, social media managers, and volunteers.
Stakeholder Coordination: Acting as the primary liaison between internal teams (like sales or engineering) and external partners (such as agencies, vendors, or consultants).
Content & Channel Oversight
Creative Direction: Working with creative teams to ensure all advertisements, social media posts, and emails align with the brand identity and campaign goals.
Channel Distribution: Managing the setup and execution of campaigns across various platforms, including digital (Facebook, TikTok, Google), email, and traditional media.
Quality Assurance (QA): Proofing all campaign materials for accuracy and ensuring technical elements like tracking tags and links function correctly before launch.