About People’s Action/Institute
People’s Action Institute (501c3) and its sister organization People’s Action (501c4) are national progressive organizations supporting the mobilization and leadership of the grassroots in support of an agenda that reflects people over profits. People’s Action/Institute builds the power of poor and working people in rural, suburban, and urban areas to win change through issue campaigns and elections.
With offices in Washington, DC, and Chicago, IL, and remote staff across the country, we support and advance state-based and national fights for progressive policies on the environment, decarceration, health care, economic security, housing, education, and more. Our member organizations, nearly 40 organizations across 29 states, improve lives by running local- and state-level issue and electoral campaigns, leading statewide tables, and collectively coming together to change national policy and politics.
People’s Action/ Institute has a track record of leadership in coordinating field mobilization and advocacy in advancing an array of issues at the local, state, and federal levels. Our member organizations have won important victories at the national, state, and local levels, including health insurance for millions and the reversal of health care laws that discriminate based on citizenship, stopping Wall Street banks from selling predatory payday loans to their customers, and historic legislation like the Community Reinvestment Act to victory and the creation of the Consumer Financial Protection Bureau.
For more information on PAI, please visit https://peoplesaction.org/.
The Opportunity
Do you dream of using your skills to create and execute digital strategies that will support the base-building goals of the “Organizing Revival,” which is meant to sharpen and expand the craft of organizing? Do you want to advance big ideas, and defeat corporate/authoritarian narratives in the digital space? If you think this sounds like a pretty cool opportunity, read on!
Overview of the Position
The primary function of the Digital Director is to develop, manage, and implement a comprehensive digital communications strategy focused on achieving our organizational mission and our long-term agenda. The Digital Director will also be an essential part of our plan to wage the battle of big ideas, moving our core narratives in the public arena with our target audiences through high-quality digital content.
As Digital Director, your typical day will include (but isn’t limited to):
Developing, managing, and implementing a comprehensive digital communications strategy focused on achieving our organizational mission and our long-term agenda:
Assure alignment of digital activities and content with strategic and narrative guidance
Be responsible for growth and execution across our digital platforms through a combination of execution and team delegation
Create and resource effective ladders of engagement that grow the number of people who share our worldview and expand the base of people connected to our network affiliates and national network
Supervising and Mentoring Direct Reports
Provide clear guidance, support, and professional development opportunities
Drive the team in fast-paced digital engagement in a news-cycle-relevant way
Work with the team to ensure the timely creation and dissemination of content to support campaign goals.
Ensure strong project management for regular production of multimedia content that makes our vision, or work, and long-term agenda accessible and inviting while also utilizing our distinct visual brand in all multimedia materials
Supporting Communications Cohort
Ensure that our network communicators are supported with template materials and training/advice in implementing their own digital programs.
Monitor cohort Slack for support requests and look for opportunities to share helpful material through this channel.
Attend and contribute to cohort
● Other Duties as Assigned
The ideal Digital Director should have the following experience and qualifications:
At least 5 years experience in digital strategy development in a progressive organizing, non-profit, or advocacy environment in a community/grassroots organizing, base-building organization.
A minimum of 5 years of experience in a senior leadership role in a progressive, grassroots, or community organization communications team, directly responsible for managing a high-performing set of direct
Experience leading a fast-paced and effective digital program for a progressive organizing and/or advocacy organization or campaign.
Strong experience building a consistent online presence across digital media
Strong experience in educating, engaging, and mobilizing key stakeholders on big ideas using creative approaches
Strong analytical and organizational skills, including relevant project management
Exceptional communication skills, both written and
Excellent relationship-building skills with the ability to organize others to move toward a shared vision or
Ability to learn and pick up new programs/processes quickly with light training
Knowledge of legal constraints of 501(c)(3) and 501(c)(4)
Commitment to social justice and experience with social change
Strong commitment to racial, gender, and economic justice and their intersections, both inside and outside the organization.
Ability to work with diverse people and organizations
Preferred but not required:
Experience with online digital advertising platforms
Experience specifically with New Mode and Action Network
Compensation and Benefits:
**Status: **Full-time, Regular, Exempt, benefits-eligible
Union Position: No
Salary Range: Level F: $96,910 – $132,613, salary commensurate with experience.
**Location: **Can be based in our Chicago, IL, or Washington, D.C. office, but remote locations may be considered anywhere within the continental United States.
Reports to: Communications & Digital Director Supervises: Creative Director & Social Media Manager
**Travel Requirements: Yes. **Travel will be at least twice a year; travel includes (but is not limited to) staff/team retreats
**Benefits include: **Health Insurance, Dental Insurance, Vision Insurance, Medical, on the first day of employment, and Dependent Care Flex Spending Account after 90 days, 401(k) plan after 30 days, Long-Term Disability Insurance, Life Insurance, 4 floating holidays (Presidents Day, May Day, Indigenous People’s Day, Veterans Day, 10 paid holidays plus the last two weeks of the year that include Christmas Eve/Christmas Day as well as, New Year’s Eve, and you accrue two weeks of vacation your first year of employment.
To Apply: Please submit a resume and cover letter. In addition to those two items, you will need to submit short answers to six responses on the application portal on our website. The application deadline is March 24, 2024.
Our Commitment to Equitable Compensation:
We believe in fair compensation for your work – no matter where you live. Our salary scale is comparable to salaries you would find in Chicago, IL, where our headquarters is based. It is based on your months/years of work experience. While we do not determine education as a factor in whether we hire someone to work for People’s Action Institute, we do factor in any relevant higher education experience that you have. To further counter pay inequities and inequality on the team, we have a non-negotiable compensation practice and provide opportunities for advancement for full-time employees based on performance evaluation. Your starting pay reflects where you sit within our salary scale and is based on the information that you provide us on your resume. PAI continues to monitor wages through triennial compensation analysis to ensure that we continue to offer our prospective and current employees fair wages.
Commitment to Disability, Diversity, Equity, and Inclusion:
People’s Action/Institute is an Equal Opportunity Employer; womxn, people of color, persons with disabilities, and LGBTQI people are strongly encouraged to apply.
Union
People’s Action Institute recognizes our staff bargaining unit affiliated with Chicago Midwest Regional Join Board, Workers United (CMRJB). Any position that is indicated as included in People’s Action Institute’s bargaining unit will be covered under the terms of the collective bargaining agreement.
No phone calls, please.