Liftoff Campaigns is a mission driven communications agency seeking skilled individuals with a passion for making a difference to join our team. Our clients are statewide and local political campaigns, PACs, advocates, non-profits, and changemaking companies working to build progressive power in America.
Job Overview:
Liftoff Campaigns is hiring a Digital Specialist to serve as a key member of our team. The Digital Specialist plays a critical role in supporting our clients and in addition to work as assigned, is generally responsible for ** the following:**
Account Ownership
Take full account ownership for select House races and the equivalent with limited oversight from managers. This includes but is not limited to:
Drafting client agenda
Running calls
Leading on projections and calendars
Provide email and SMS content feedback
Lead on email production and quality assurance process for assigned accounts
Lead on checklist and loading training across CRMs
Oversee and often draft email and sms copy
Load emails and texts as needed
Proof Email and Text Samples -- provide creative + strategic edits to associates on their loads. Proof for copy edits, mobile edits, links and sourcing conventions, and targeting
Training and Leadership
Help train email and texting staff on quality assurance and best practices for segmentation, drafting, and loading across platforms
Ensure that all areas where mistakes commonly happen, like missing punctuation, incorrect links/sourcing/names, or missed edits from managers, partners, or clients are incorporated
Analyze overall program performance and recommend strategies to hit and exceed client goals; ensure topics going out for all clients are working, relevant and mission-oriented.
Ensure ActBlue landing pages and backend landing pages across company clients are optimized through A/B testing (copy, branding, innovative strategies).
Help associates and strategists capitalize on big news + rapid response moments
Planning
Help lead planning meetings -- comes to planning meetings with knowledge of email and text performance, content ideas, and strategic recommendations that contribute hitting and exceeding client goals
Ensure that we are prepared for future events (anniversaries but also major moments like debates, RNC/DNC conventions).
Experience we look for:
Passion for good causes, whether candidates or other.
3-6 years of work experience with at least 1 campaign cycle of experience in a dedicated email fundraising role.
Client-facing project management experience.
Experience managing multiple clients or workstreams at once.
Familiarity with P2P and/or broadcast texting platforms.
Experience using one of the following email CRMs: NGP, Everyaction, Actionkit
Experience working at an agency; working with or at non-profits or political/issue campaigns.
Basic understanding of long term lead performance tracking.
Experience building and executing project plans to achieve fundraising and communications goals,
Ability to juggle multiple projects in a deadline-driven environment.
Excellent quantitative reasoning skills and ability to apply data to strategic decisions.