The National Democratic Training Committee (NDTC) is looking for a Director of Marketing who will be responsible for developing and implementing an integrated marketing strategy to achieve NDTC's organizational goals. This role involves creating lead funnels, ensuring consistent messaging and branding, growing and cultivating the NDTC learner and social community, and utilizing data for strategic decision-making. Additionally, the Director leads a diverse marketing team, provides support to all departments, collaborates with strategic partners and local Democratic parties, and leverages current events for marketing opportunities.
This full-time position will join the Marketing team and will report to the Chief Technology Officer.
Primary Responsibilities
Create and implement an integrated marketing strategy that drives NDTC organizational goals.
Lead any rebranding efforts in coordination with internal departments and external consultants
Be a key member of the NDTC executive team.
Create effective lead funnels to drive visitors to the NDTC website and convert them to engaged community members.
Develop marketing messaging and ensure consistency of NDTC message and brand across all channels and methods.
Use data to measure success and make strategic changes in marketing efforts.
Develop SEO strategy and how to use it to drive potential trainees to NDTC website.
Provide communications support to all departments and their team members.
Work with strategic partners and state and local parties on collaborative marketing efforts.
Understand and keep a pulse on political climate and stories and be able to leverage current events as tie-in opportunities.
Disclaimer: The job description is not designed to include a comprehensive listing of responsibilities that are required to be executed by the employee. In order to best serve NDTC’s mission, responsibilities may change or new ones may be assigned at any time with reasonable notice provided.
At least seven-years years of experience in marketing, ideally in the tech, NGO, or online learning field.
Two to five years experience leading diverse teams across multiple time zones.
Ability to analyze and interpret data to improve marketing strategies.
Have experience leading and growing brand identities across an ecosphere.
Be an expert in lead generation and conversion.
Are an excellent writer, experienced with AP Style.
Have experience working across departments or teams within an organization.
Have exceptional interpersonal communication skills, able to communicate effectively and on the record, across all channels.
Are outcomes focused, well-organized, and have a sense of humor.
Work well with deadlines and fast-paced environments.
Are able to communicate effectively and build relationships with a diverse set of stakeholders, trainees, staff, and others.
Applicants with experience in Democratic politics are preferred, but not required. You do need to want to make a difference and elect more Democrats.
This is a remote position open to candidates located in the United States. NDTC is a fully remote workplace. We have staff all across the country, with large groups centralized in Chicago and Washington, D.C.
NDTC requires all staff to be legally authorized to work in the United States.
Shared Responsibilities for All Staff at NDTC
To scale NDTC’s programming, we need all staff to contribute to executing key moments of our training program. Staff are provided advance notice for evening and weekend work commitments. These duties are shared across all staff and may include the following as assigned:
Staffing virtual live training events for NDTC which may include some evening or weekend commitments with reasonable notice for scheduling. You will be scheduled for 5-10 events per year.
Staffing large training events most often virtually, but may include in-person events in 2024 and beyond. These commitments typically are multi-day trainings over weekends and happen 2-4 times per year.
Participating in a cross organizational committee or working group such as our Equity and Inclusion Committee or other ad hoc working groups.
COVID-19 Vaccination Requirement: NDTC requires all full-time, exempt employees to provide proof of COVID-19 vaccination per CDC guidelines, unless a medical or religious accommodation is requested and approved. Reasonable time frames for compliance will be provided for candidates who need to complete a full vaccination cycle under this policy. Please reach out if you have further questions or concerns about this policy and how it may apply to your candidacy at NDTC.
About NDTC as an Employer
NDTC believes that our differences enhance our strength as a political party—and as a nation—and we as an organization benefit from staff of diverse races, ethnic origins, religions, sexual orientations, gender identities and expressions, ages, economic backgrounds, abilities, and other facets of our identities.
Compensation + Benefits:
Pay: Salary is commensurate with experience, with a range of $115,000 - $125,000 per year
Healthcare: 100% employer-paid health, dental, vision, short and long-term disability, and life insurance available at the start of the first full month of employment
Retirement Option: 150% employer match on the first 6% of contributions to 401(k)
Flexible paid time off + all Federal holidays off + NDTC’s offices close for one week for Thanksgiving and a two-week winter break at the end of December.
Equipment: Laptop, keyboard, mouse, monitor
Professional Development: At NDTC, we value professional development and career growth. We provide $700 per calendar year for each staff member’s professional development.