Position Summary: The Lisa for Virginia campaign is hiring a full-time Digital Director to support the campaign’s social media strategy and build its online presence in one of the most competitive and high-profile House races in the country. The ideal candidate will be a creative, mission-driven team player with strong attention to detail who thrives in a fast-paced environment and can grow following and engagement across social platforms within and outside of VA-01.
Responsibilities:
Work with the Campaign Manager to develop an aggressive, scalable social media strategy to increase the campaign’s online presence and strategically leverage it to hit key goals
Help create and execute a goal-oriented content schedule across campaign social media channels (Facebook, Instagram, X, Bluesky, and Tik Tok)
Own content creation including ideation, capturing photo and video at events and for other digital opportunities, creating graphics, writing social copy, and editing photos and videos
Ideate and execute creative tactics to amplify posts and increase engagement
Lead collaborations with influencers and local content creators, including creating toolkits
Monitor national and local media to take advantage of rapid response opportunities
Update the official campaign website on a regular basis
Support with the drafting of email newsletters, press releases, and event recaps
Regularly analyze and report on social media metrics to make adjustments to strategy
Additional duties as assigned
Qualifications
2+ cycles of work experience (or equivalent) contributing to the social media program of a political campaign, organization, or non-profit, including 1+ leading social media strategy or owning content creation
Proven experience quickly growing following and engagement across social platforms
Proven experience creating a cohesive digital communications plan
Ability to capture engaging photo and video content on phone and use/quickly learn to use other cameras
Experience with graphic design and photo and video editing software (i.e. Canva, photoshop, illustrator, Capcut, TikTok/IG reels)
Understanding of the general and political social media landscape, including knowledge of current trends across platforms
This is a full-time, hybrid position based in Richmond, VA with in-person responsibilities expected in Richmond and throughout the district at least a couple times per week. We are also open to a remote candidate who is willing to come to the district 1-2 days / week. Reliable access to a car is required. The salary for this position is between $5,000-$7,500 / month, depending on experience.