WELCOME.US
The mission of Welcome.US is to unleash the power and potential of America’s greatest strengths – its institutions of civil society, the inventiveness and leadership of its private sector, and the compassion and service of the American people – to remake the resettlement system so we can welcome many more newcomers in need of safety, in ways that help newcomers and communities thrive together.
Welcome.US launched in September 2021 during a period of emergency response and innovation. Our work started with a goal of mobilizing Americans to respond to the urgent resettlement of Afghan allies, then expanded to support Ukrainians fleeing war, and now helps to serve those seeking refuge from around the globe, including increasingly in our own hemisphere.
Welcome.US is a fiscally sponsored project of Rockefeller Philanthropy Advisors.
Email Production Manager
Welcome.US seeks a highly organized and detailed-oriented Email Production Manager to play a critical role in shaping and executing our email marketing strategy.
This is a hands-on role for a proactive driver and do-er. You’ll oversee end-to-end production and delivery of email campaigns including list segmentation, building assets (with some HTML), testing, tracking, and deployment of emails. The ideal candidate will have significant experience with campaign management and analysis on our CRM platform, Bonterra (formerly EveryAction).
This is a chance to help us scale and optimize our growing email program. If you ’re a strong email marketer and a resourceful troubleshooter, we want to hear from you.
Job Responsibilities
Campaign Execution: Manage the end-to-end production and deployment of email marketing campaigns, including scheduling, segmentation, rendering, testing, deployment, and monitoring of campaign performance.
CRM Management and Segmentation: Use Bonterra (EveryAction) to manage subscriber lists, create audience segments, and track engagement metrics to optimize campaign performance.
QA: Conduct thorough QA checks on all email campaigns for accuracy, and to ensure optimal viewing on mobile and desktop.
Automation and Personalization: Implement triggered/automated email workflows and dynamic content strategies to drive customer engagement.
Reporting and Analysis: Monitor key performance indicators (KPIs) and provide regular reporting on email campaign performance. Identify opportunities for optimization and growth.
Testing and optimization: Oversee QA and A/B testing for email creative, subject lines, date/time, list segments, etc.
Planning & Coordination: Work with Sr. Director Digital Marketing & Comms to create processes for cross-team email planning. Managing the org-wide email calendar. Ensure campaigns are tested, approved, and delivered on-deadline and with high quality.
Best Practices: Keep abreast of industry trends, emerging technologies, and audience behavior. Bring in new ideas to improve campaign effectiveness.
Required Skills and Experience
Minimum of 3-years of experience working in a direct marketing environment, with a proven track record of managing successful email campaigns from soup to nuts.
In-depth experience using Bonterra (EveryAction) CRM for list management and campaign delivery.
Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions to optimize campaign performance.
Outstanding project management skills. Able to prioritize tasks, meet deadlines, and manage multiple projects simultaneously in a fast-paced environment.
A strong collaborator and communicator, who is comfortable navigating in a dynamic, start-up environment.