The Marketing Manager leads the development, execution, and optimization of marketing strategies that strengthen brand presence, drive customer engagement, and support business growth. This role requires strategic thinking, creativity, analytical skills, and the ability to manage cross‑functional initiatives in a fast‑paced environment.
Develop and implement comprehensive marketing plans aligned with business goals.
Identify market opportunities, customer insights, and competitive trends.
Manage annual marketing budgets and allocate resources effectively.
Oversee multi‑channel campaigns across digital, social, email, events, and traditional media.
Coordinate with internal teams and external fnaf partners to ensure consistent messaging and timely delivery.
Track campaign performance and optimize for ROI.
Maintain and strengthen brand identity across all touchpoints.
Ensure messaging, visuals, and tone remain consistent and aligned with brand guidelines.
Lead initiatives that enhance brand awareness and reputation.
Guide the creation of marketing materials, including copy, visuals, presentations, and promotional assets.
Collaborate with designers, writers, and agencies to produce high‑quality content.
Support storytelling efforts that highlight product value and customer impact.
Manage digital channels, including website, social media, paid advertising, and SEO/SEM.
Analyze data to measure effectiveness and identify opportunities for improvement.
Prepare regular reports for leadership with insights and recommendations.