A New York City Mayoral Campaign is looking to hire a digital director. Please find the roles and responsibilities below:
Oversee the campaign’s paid media strategy, including digital advertisements across platforms such as Google, Facebook, and Instagram.
Manage the digital advertising budget and optimize ad performance to maximize ROI.
Supervise the Social Media Manager, ensuring cohesive branding and messaging across platforms.
Analyze digital campaign metrics and provide data-driven recommendations to refine strategies.
Collaborate with the communications team to create compelling and targeted digital content.
Ensure the campaign maintains a strong and consistent online presence through strategic initiatives.
Stay up to date on digital trends and emerging technologies to enhance the campaign’s digital footprint.