Position Summary
The Research & Messaging Associate will report to the Senior Knowledge and Research Manager, playing a pivotal role in crafting and testing content that resonates with and influences our audience of moderate women. This position entails enhancing research-informed programming, supporting qualitative research projects, and promoting the integration of research findings throughout the organization to ensure cohesive strategy implementation.
Key responsibilities include managing the testing and evaluation of messages and ads that further the initiatives of Galvanize USA and Galvanize Action, conducting qualitative data analysis, aiding in the interpretation of complex data, and facilitating the application of research insights across various teams.
The Associate will benefit from the expertise of experienced researchers, partners, and vendors within the social justice sector. They will receive support to identify and leverage their unique skills and contributions, thereby driving forward the mission of the organization.
Responsibilities and Tasks
Support Creative Content Development and Analysis:
Lead the operationalization of the testing program—development, fielding, and initial analysis— in collaboration with the Campaigns team, guided by the Sr. Knowledge and Research Manager.
Support the development of research-informed messaging frameworks and creative content that positively influence our target audience towards prosocial stances, and foster a vibrant online community of women.
Test messages and ads using a third-party vendor to look for movement on key indicators.
Oversee the maintenance and updates of the messaging library and testing database.
Conduct initial analysis, including content analysis, of campaign ad test results to identify key takeaways, best practices, and broader learnings for the movement.
Opposition Message Analysis:
Support Qualitative Research Projects:
Learn from senior staff how to develop project scope, budget, and research design.
Support the management of vendor relationships and coordination of the implementation and initial analysis of qualitative projects.
Audience Understanding & Knowledge Socialization:
Work closely with the Sr. Knowledge and Research Manager to track and evaluate audience understanding across research projects and key issues.
Analyze open responses from surveys to better understand attitudes and internalized traits of our target audience, and transform qualitative insights into memos for organization-wide use.
Support the Sr. Knowledge and Research Manager with creation of decks and resources to socialize research learnings across the full organization.
Administration & Team Support:
Support administrative and operations needs with research vendors and consultants on as needed basis.
Provide timely and relevant support of data requests for specialized research projects and external use cases.
Miscellaneous
All employees of Hopewell Fund are required to complete timesheets
Performs other duties as needed
Education, Experience, Knowledge, Skills and Ability
We are seeking candidates who are excited about growing their research skills, lead with curiosity and critical thinking, and are passionate about unlocking the power of women to advance progress for all. You should have:
Education and Experience:
Minimum two years experience in qualitative and applied research
Excellent writing and verbal communications skills
Extremely well organized and detail oriented
Experience with various methods of qualitative research, including focus groups and in-depth interviews
Experience in developing and/or testing messages and creative content for campaigns in a non-profit or political context
Ability to parse and understand research and public opinion data in a pragmatic, real world, and actionable way, and to translate data for different levels of audience understanding
Demonstrated ability to work collaboratively, work well under pressure and deadlines, and manage multiple priorities and projects effectively
Demonstrated ability to build sound relationships with staff at all levels and to provide input where and when appropriate
Ability to effectively work remotely
Knowledge, Skills, and Abilities:
Flexibility to adjust and contribute to continually evolving work and changing priorities
Proficient in Google suite products
Mixed-methods research experience and ability to understand statistical data
Valued and Non-Essential Education, Experience, Knowledge, Skills and Ability
Bachelors or Masters degree in a social science field
Background in crafting impactful communications tailored to a targeted audience
Understanding of behavioral psychology and/or behavioral science
Experience with R