MoveOn Overview:
MoveOn is the largest rapid response political campaigning organization in the United States. We wield independent political power by bringing millions together to take action and mobilize for a just society where everyone can thrive.
For more than a generation, MoveOn has been the homebase for millions of people who refuse to accept the status quo and are moved to take action for progress. We have consistently been a bulwark against the radical right, channeling our voices to end wars, protect democracy, and advance justice for all.
Project Begins: Sep 23, 2024
Estimated Project Length: Sep 23, 2024 - Nov 8, 2024
Hourly Rate:$75/hr for up to 15 hours a week
Project Overview: MoveOn is looking for an experienced Google Analytics consultant to provide guidance to the Digital Member Experience (DMX) team. Consult is needed to identify key insights within web analytics to help make data-led strategic decisions, in addition to confirming and improving the proper setup of data collection within GA4
Scope of work:
Conduct an audit of current Google Analytics setup
Work with stakeholders to document reporting and tracking requirements
Work with Tech team to integrate additional data into GA4 reporting via Segment
Create Google Analytics reports on custom web applications, including setup and collection of custom events and conversions
Train MoveOn staff on GA4 use and best practices
Requirements:
Minimum 3 years of experience in digital analytics
Experience with Google Analytics 4 implementation and reporting
Familiarity with web technologies (HTML, CSS, Javascript)
Familiarity with integrating digital analytics using Segment
Works closely with: Alyssa Huntley, Web Content Manager
Proposal submissions: Please submit a resume and a proposal to proposals@moveon.org by September 6th which includes the following information below:
Background: Name, title and contact information.
Experience: Tell us about your relevant experience. A resume may be submitted in lieu of this section if your relevant experience appears within your resume.
Approach: In two pages or less, Please tell us how you would approach the above scope of work.
Equity: For individuals, please explain whether and how you have advanced the values of equity, diversity, and inclusion within your work. Please share how you will center equity in your work for this project. For firms, please explain whether and how your firm has advanced the values of equity, diversity, and inclusion within the firm, and state how that is reflected in the leadership ownership, and work of the firm. Please share how you will center equity in your work for this project.
Location: RFP is open to individuals/firms based in the contiguous U.S.
Cost and availability: Include any limitations on your availability. This role is budgeted for $75 per hour for up to 15 hours per week during the duration of the project.
References: Past clients (3) that MoveOn may reach out to as references, with contact info.
Most-favorable terms:
MoveOn reserves the right to make an award without further discussion of the proposal submitted. Therefore, the proposal should be submitted initially on the most favorable terms that the vendor could propose. There will be no best-and-final-offer procedure. MoveOn does reserve the right to contact a vendor for clarification of its proposal.
The vendor should be prepared to accept this request for proposal for incorporation into a contract resulting from this request for proposal. Contract negotiations may incorporate some or all of the vendor’s proposal. It is understood that the proposal will become a part of the official procurement file on this matter without obligation to MoveOn.
No obligation to contract:
This request for proposal does not obligate MoveOn to contract for services specified herein.
Rejection of proposals:
MoveOn reserves the right at its sole discretion to reject any and all proposals received without penalty and not to issue a contract as a result of this request for proposal.
Nondiscrimination:
The vendor will adopt and disseminate a policy that the vendor, in employment, recruitment, selection, compensation, benefits, promotion, demotion, layoff, termination, and all other terms and conditions of employment will not discriminate on the basis of race, color, creed, age, sex, national origin, ethnic identity, physical or mental disability, veteran status, marital status, economic status, religion, sexual orientation, gender identity, or any other legally protected basis.