Who you are
You know how critical it is to set up a campaign for success in the planning stage. You can negotiate with ad vendors to receive the best inventory and ensure that they deliver in full. You can balance the need to move quickly with the need to have a strong QA process and avoid errors. You have a passion for the details and can put together a media plan that balances efficiency and strong targeting with premium creative placements.
Job Responsibilities
Lead media planning creation and execution based on client objectives + guidance from the account team and senior leadership
Expertly review campaign reports with a close eye for detail and develop smart analysis of the program with key optimization recommendations
Ensure tags are implemented properly and that optimizations are being made regularly and are in line with goals and targets
Develop relationships and negotiate with partners to ensure the best possible inventory and rates for our buys
Assist in the development and training of new and junior staff
Provide an active voice in developing and improving media process and execution, and communicate needs to senior team
Communicate timing needs for campaign launch to leadership and clients
When necessary, negotiate added value from vendors
Track reporting to ensure that campaigns are pacing properly and make optimizations to make sure we are reaching our audiences
Work with the buying and reporting team to understand optimization needs and handle the implementation of any plan changes
Qualifications
At least 4-6 years of experience in a media planning role, having negotiated and planned media buys that have a mix of CTV, social media, pre-roll, search inventory
At least 2 years of programmatic experience and a clear point of view on how it fits into the media landscape. Be able to recommend what we run through programmatic versus a direct deal
Have a strong POV of targeting offerings and what is the most precise, efficient way to reach audiences
Be up to date on industry trends, best practices, and new offerings
Understand the types of targeting available with each partner / platform so you can recommend the best possible approach with each media plan
Strong attention to detail and ability to follow a strict QA process, even when you are very busy
Thrive in a team environment and work well collaborating with others
Excel in a fast-paced environment and can handle multi-tasking several projects with tight timelines at once
This position will be fully remote. The salary range for the position is between $75,000 and $100,000, commensurate with experience. Gambit Strategies also offers company paid healthcare, vision, and dental insurance as well as a 3% employer contribution to a 401k plan. We have an unlimited vacation package and a generous holiday schedule. We offer 12 weeks of paid leave for new parents. And we provide employee meal and snack benefits to help make working from home more enjoyable. People of color, women, people with disabilities, and veterans are strongly encouraged to apply.