The Senior Digital Strategist will manage the digital fundraising process for key clients, developing overarching fundraising strategy, calendars, email plans, and text plans. They will manage email and text list growth campaigns through both advertising and list rental campaigns. They will be the primary contact for key Democratic campaigns and/or Democratic PACs across the country. They will monitor email deliverability to ensure emails end up in inboxes and not spam. They will help pull, analyze, and share clients’ advertising and email metrics. The Senior Digital Strategist must be a strong writer and communicator with incredibly close attention to detail.
Responsibilities Include:
Developing strategic plans for online fundraising, including email and text
Designing and implementing digital fundraising media plans
Managing the digital advertising and list building process from start to finish and overseeing large budgets
Serving as the key point of contact for principals on political campaigns and PACs
Training digital strategists and associates, checklisting their work, and fostering their success
Compiling weekly and monthly reports of clients’ email campaigns, text campaigns, and digital advertising/list growth campaigns; communicating results in a timely and professional manner
Monitoring email deliverability to ensure emails end up in inboxes and not spam.
Performing other duties as needed
Skills and Qualifications:
3+ years of experience in digital fundraising
Strong writing and time management skills; the ability to write quickly under time constraints
An ability to multitask
An ability to communicate numbers and analytics in a broadly accessible way
Experience drafting emails and creating email calendars for political candidates or PACs
Experience helping campaigns or organizations build their text and email lists
Familiarity with reporting in NGP, Action Network, Action Kit, or another CRM
Familiarity with Switchboard, Tatango, or other text platforms
Experience with Google Ads and Facebook Business Manager is a plus
Knowledge of HTML is a plus
Experience monitoring email deliverability is a plus
Willingness to work atypical hours for political candidates
A passion for electing Democrats up and down the ballot and for progressive causes!
The salary range for this position is $70,000 - $85,000 per year. We offer an incredibly competitive benefits package. Position is fully remote with the option to work out of an office in DC.