About RepresentUs
RepresentUs is America’s leading nonpartisan organization fighting to protect and strengthen democracy. We unite independents, progressives and conservatives to pass pro-democracy laws, fight corruption, and defeat authoritarian threats. We have won more than 170 victories in cities and states across America since our founding 11 years ago. Each win is one step closer to our vision of making America the world’s strongest democracy by 2050.
RepresentUs is a carefully curated mix of professionals who want to make an impact in the world, and are passionate about strengthening democracy. We’re not a startup, but we’ve got startup DNA: we’re nimble, constantly learning and iterating, and we push ourselves to push the envelope—to ignore “industry standards” and set a new standard.
Democracy is for all, and at RepresentUs, so is our workplace. That's why we're an Equal Opportunity Employer. We are committed to evolving our staff and board to reflect the full diversity of America and the communities we aim to serve. As we seek the best of the best to join our ranks, we welcome applications from all walks of life (including but not limited to BIPOC/people of color, women, people with disabilities, and LGBTQ candidates) because we know that our democracy-building work has greater impact when we center diverse backgrounds, perspectives and ideologies. Once on the team, we encourage our teammates to bring their whole selves to work. We’re continually working to increase our cultural awareness, strengthen our approach to equity, and foster a climate of inclusion in all that we do. We invite you to belong with us! Read our statement on Diversity, Equity, Inclusion, and Belonging here.
These Cultural Agreements are the principles that guide the work we do and how we work together. They were developed collaboratively by a team of staff across the organization. It is critical to our success that all current and prospective staff review this document and agree to center these ideals in our work. We believe playing by and iterating on these rules will maximize the positive impact our organization has on the strength of America’s democracy.
Come win with us!
About the Role
Under the direction of the Marketing Director, the Senior Manager, Email Marketing will lead our national member email program, activating our membership and keeping them engaged in volunteer and donation opportunities to help campaigns win.
This role is responsible for overseeing RepresentUs’ overall email program and strategy to find and activate new audiences, hit fundraising targets, and deepen volunteer engagement with our work. In this role, you will manage the organization's email program to tell the story of our movement, bring new and existing supporters up a ladder of engagement, and convert those supporters to donate and take action for our movement. You will also write and edit campaign emails and manage our email copywriting contractor.
What You'll Be Doing
Direct RepresentUs’ overall email strategy, working in conjunction with Marketing and Mobilization to set and define goals for the email programs.
Identify target audiences for growth and develop strategies to reach, recruit, and analyze their performance.
Design and test a new automated messaging series (welcome series, re-engagement messaging) to move members up the ladder of engagement.
Coordinate with stakeholders across the organization to support the mobilization and recruitment of volunteers and donors across the country.
Develop and track metrics to measure programs effectiveness (and sharing your expertise and suggestions for how to make them better!).
Support strategic organizational projects as needed
Manage the email calendar, making sure emails are drafted, sent, tested, and results are recorded.
Writing advocacy, informational, and fundraising emails for hundreds of thousands of supporters and ensuring they get sent to the correct audiences without mistakes. Provide sharp edits on emails and texts written by other team members.
Monitor and improve email deliverability to ensure our messaging is delivered.
Ensure content on all emails and their corresponding landing pages are up to date and relevant.
Skills & Experience
5+ years demonstrated experience managing email programs.
Demonstrated experience growing email programs on a political campaign or organization with at least 100,000 list members.
Demonstrated experience generating revenue (fundraising or customer revenue) through email.
Excellent writing skills: you can craft emotionally-compelling copy about political issues and spark action.
Strong proficiency with email CRMs and platforms like ActionKit and EveryAction.
Knowledge and experience building automated messaging series and segmenting audiences.
Ability to analyze data and use your results to inform future strategies.
Commitment to working beyond partisanship is required. Previous experience working with cross-partisan coalitions is preferred – candidates without this experience will be considered if they can speak to how they would approach working across the aisle.
Passion for RepresentUs' mission to make America work for everyone, not just the powerful and well-connected.
Physical Requirements
RepresentUs is committed to supporting employees of varying abilities and to providing reasonable accommodations to enable individuals with disabilities to thrive at RepresentUs.
The requirements of this role, related to its physical demands, described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. All employees must be able to operate a computer and use a cell phone. For roles that include frequent business travel expectations, we can discuss reasonable alternatives to travel in some instances. Most roles also require communicating with key external stakeholders of the organization in person, via the telephone, or via email. Applicants with questions about accommodations may request to speak with our ADA liaison at ADA@represent.us.
Essential functions of the role include:
Working from a computer for long periods of time;
While performing the duties of this job, the employee may also frequently be required to communicate using the telephone, email, and in person with stakeholders; and
This position has less than 5% travel expectations and is eligible for flexible work hour arrangements.
Compensation and Benefits
We’re committed to bringing in top talent from all sectors. Accordingly, we offer competitive salaries and pretty awesome benefits, including health, dental, vision, wellness perks, a dependent care account, a $1,500 professional development stipend, and a retirement benefit. Plus short-term and long-term disability and life insurance.
Oh, and we have this wild idea that we’ll do better work if we have time to see our friends and families, so we get four weeks of paid vacation a year, plus personal and sick time. This position is virtual and open to residents in the United States working East Coast hours.
This is an exempt position. The starting salary for the Email Marketing position is $90,000-$110,000.
Starting salary is based on the selected candidate’s qualifications and experience. To counter pay inequality and uphold internal parity, we use a nonnegotiable starting salary system, while benchmarking our pay to competitive markets.
This position is part of the bargaining unit represented by Office and Professional Employees International Union, Local 153 (OPEIU).
Hiring Process
Phone screen
Group interview
Final interview
Paid Skills Assessment
Offer from HR
Reference/background check
To Apply
Please apply online at represent.us/careers and be sure to attach all requested materials. When an applicant with a disability needs an accommodation to have an equal opportunity to compete for this position, they may request it in writing by emailing ADA@represent.us. No phone calls please.
RepresentUs reserves the right to require background checks including criminal, employment, education, licensure, etc. as well as credit and motor vehicle when applicable for certain positions. Background checks are conducted after an offer of employment has been made.
The Senior Manager, Email Marketing will access sensitive/confidential information as part of their duties, and may be required to sign a Confidentiality/Non Disclosure Agreement specific to this information as a condition of employment.