The Senior Manager, Paid Media is responsible for managing and optimizing advertising campaigns across ad platforms (Google, Facebook, Programmatic, Snapchat, etc.). Additionally, the Senior Manager, Paid Media is responsible for compiling reports and developing insights that increase results for clients.
You will manage advertising campaigns across multiple clients and platforms, working on ad launches, optimization, analysis and reporting.
Reporting: Pull data and develop reports and presentations for clients.
Platform management: Launch and optimize campaigns across multiple advertising platforms
Campaign optimization: Make changes to ad campaigns including keywords, ad copy, audience targets, and more.
Create media plans based on client objectives and budgets
Manage and execute advertising campaigns across Google, Facebook, DSPs, and reporting systems
Manage and optimize budgets
Manage and optimize ad campaigns including keyword research, targeting adjustments, first-party data management, and reporting setup
Communicate results to internal team members and clients
Co-ordinate internally on work with team in a timely and responsive manner
2-3+ years of professional experience in digital advertising working in public affairs, politics, and non-profits
Persuasion & Fundraising experience preferred
Expert-level experience in Excel and Google Sheets
Experience managing Google Ads Manager, Facebook Ads Manager, Programmatic DSPs, and Snapchat
Preferred DSPs include Nexxen and StackAdapt
Experience working with data vendors for list acquisition & SMS rentals
Experience working with TargetSmart, L2, or other voter file providers
Experience with Google Tag Manager and Data Studio
Experience with ActBlue, NGPVAN, and Action Network
Experience with Asana, Notion, and Semcasting are beneficial but not required
Strong ability to develop insights and recommendations
Strong attention to detail including correcting formulas, grammar, and data accuracy in reports