OVERVIEW
The Black Lives Matter Global Network Foundation (BLMGNF) is seeking proposals from qualified consultants or firms to provide social media strategy and execution support to the organization and its Board of Directors. The ideal consultant or firm will have experience working with social justice organizations, not-for-profit organizations, grassroots organizations, global movements and/or campaigns. Creators, solo-preneurs, and digital agencies passionate about driving discourse, narrative change, and Black liberation through social media are encouraged to apply.
ABOUT BLMGNF
#BlackLivesMatter was founded in 2013 in response to the acquittal of Trayvon Martin’s murderer. Black Lives Matter Global Network Foundation, Inc. is a global organization, whose mission is to eradicate white supremacy and build local power to intervene in violence inflicted on Black communities by the state and vigilantes. By combating and countering acts of violence, creating space for Black imagination and innovation, and centering Black joy, we are winning immediate improvements in our lives.
We are expansive. We are a collective of liberators who believe in an inclusive and spacious movement. We also believe that in order to win and bring as many people with us along the way, we must move beyond a narrow nationalism that maintains prevalence in Black communities. We must ensure that the movement we are building continuously brings all of us to the front.
We affirm the lives of Black queer and trans folks, disabled folks, undocumented folks, folks with records, women, and all Black lives along the gender spectrum. Our network centers those who have been marginalized within Black liberation movements.
We are working for a world where Black lives are no longer systematically targeted for demise. We affirm our humanity, our contributions to this society, and our resilience in the face of deadly oppression. The call for Black lives to matter is a rallying cry for ALL Black lives striving for liberation.
BLMGNF’S COMMITMENT TO DIVERSITY
BLMGNF prohibits discrimination of contracting, employment, promotion, compensation, terms, conditions or privileges of employment on the basis of gender, disability, race, ethnicity, religion, age, national origin, color, creed or sexual orientation, marital or parental status, veteran’s status or any other basis prohibited by applicable law. BLMGNF is an equal opportunity contracting entity and will comply with all applicable laws prohibiting discrimination in contracting. Our equal opportunity policy covers all programs, services, policies and procedures of BLMGNF, including opportunity for contracting and treatment as an independent contractor as well as employees engaged by our organization.
PROJECT BACKGROUND & DESCRIPTION
The goal for whichever consultant or firm is selected for this project will be to oversee social media management at the organization, with a focus on content development and enabling BLMGNF’s social channels to provide meaningful support in achieving BLMGNF’s short- and long-term organizing and power-building goals. This initial contract will focus on: –synthesizing BLMGNF’s current strategic objectives; –operationalizing them into tactical social media calendars, plans, processes, and outputs; and –co-developing a longer-term, multi-platform reputation management and social media storytelling strategy for the movement – all with direction and guidance from BLMGNF’s Board of Directors and communications/PR team.
SCOPE OF WORK
Lead day-to-day operations of BLMGNF’s social channels (i.e. Instagram, X/Twitter, LinkedIn, TikTok, etc.) while working across the organization to provide ongoing, up-to-date coaching and support to Board members, consultants, and staff around strategic prioritization and usage of social media
Collaborate with BLMGNF’s Board to develop, improve, and iterate on intermediate and long-term plans for optimizing social media to achieve north star goals
Synthesize best practices and inputs from BLMGNF’s Board and coalitional partners to ensure that BLMGNF’s social media presence accurately reflects the movement and organization’s activities, goals, values and views
Develop and implement platform-by-platform social media strategies (i.e. breakdowns of audiences, specific asks and content types, and crisis communications/scenario plans)
Routinize analysis/management of all social media-related processes, systems, and tools
Coordinate with BLMGNF’s Board of Directors and communications/PR team on reporting infrastructure and agreed-upon success metrics for social media campaigns and programs.