Assemble is a leading political and public affairs firm that partners with companies, coalitions, and associations across financial services, energy, sports and entertainment, technology, labor, and healthcare.
The Strategist, Ad Operations is a cycle-dedicated role running through December 2026, responsible for the technical setup, launch, and day-to-day operational management of paid media campaigns across digital platforms (Google, Meta, programmatic DSPs, CTV, paid social, and more). This role is the operational backbone of our paid media practice — owning ad account hygiene, campaign trafficking, budget pacing, performance reporting, and optimization recommendations. You’ll work closely with strategists and planners to translate media plans into live, well-executed campaigns that deliver against client KPIs.
Day-to-day
Set up and onboard new ad accounts across platforms, including billing, access, pixel/tag implementation, and conversion tracking
Traffic and launch campaigns across Google, Meta, programmatic DSPs (StackAdapt,The Trade Desk, Nexxen, etc.), and emerging platforms
Monitor pacing daily and flag under- or over-delivery against budget and flight dates
Pull performance data and help build client-facing reports and dashboards
Recommend and implement optimizations based on performance trends
Partner with strategists on campaign QA before launch
Maintain our organized procedure of checklists, naming conventions, and campaign assets
Campaign Setup & Trafficking
Build out new ad accounts and ensure clean account structures from day one
Implement tracking pixels, conversion events, and UTM frameworks
Traffic creative assets using our ad server (Innovid/Flashtalking) and launch campaigns according to media plan specs
QA campaign builds before launch — targeting, budgets, flight dates, creative, tracking
Reporting & Analysis
Build and maintain reporting templates in Google Sheets and Looker Studio
Pull and synthesize performance data into clear, client-ready reports
Surface insights, trends, and anomalies to strategists and account leads
Translate raw data into actionable recommendations
Developing competitive analysis reports
Budget Management & Pacing
Track spend daily across platforms and campaigns
Flag pacing risks early and recommend reallocations
Reconcile platform spend against media plans and client budgets
Optimization
Monitor campaign performance and propose optimizations to bidding, targeting, creative rotation, and budget allocation
Implement approved optimizations quickly and document changes
Support A/B testing across creative, audiences, and placements
Required
2–4+ years of hands-on digital advertising experience, with significant time in campaign trafficking, ad ops, or paid media management
Strong proficiency with Google Ads Manager, Meta Ads Manager, and at least one programmatic DSP (StackAdapt, Nexxen, The Trade Desk, or similar)
Experience setting up new ad accounts, implementing tracking, and managing tag deployment (Google Tag Manager a plus)
Strong proficiency in Google Sheets, including pivot tables, lookups, and formula-driven reporting
Demonstrated ability to manage multiple campaigns and budgets simultaneously without dropping details
Clear written communication and responsiveness over email and Slack
Preferred
Experience with political, advocacy, or issue-based advertising
Familiarity with Looker Studio, Datorama, or other reporting/BI tools
Experience with political tools (ActBlue, NGPVAN, Action Network)
Familiarity with creative unit types across various platforms
Experience with disclaimer requirements and political ad compliance across platforms