The Strategist, Paid Media supports the planning, execution, and analysis of advertising campaigns across multiple platforms (Google, Facebook, Programmatic, Snapchat, etc.). This role will focus on day-to-day campaign management and reporting, working closely with more senior strategists to ensure campaigns are optimized and aligned with client goals.
Assist in launching and maintaining advertising campaigns across a range of digital platforms
Monitor campaign performance and make data-driven optimizations under guidance
Support reporting efforts, pulling data and creating client-facing reports and presentations
Collaborate with internal teams on client communications and media planning
Learn and apply best practices across channels and platforms
Support development of media plans based on established objectives and budgets
Execute advertising campaigns across platforms including Google, Facebook, and programmatic DSPs
Monitor budgets and flag pacing or performance concerns
Conduct keyword research, refine targeting, and manage campaign audiences
Use reporting tools to track key performance indicators and trends
Communicate results to internal team members
Co-ordinate internally on work with team in a timely and responsive manner
1–2+ years of experience in digital advertising working in public affairs, politics, and non-profits
Persuasion & Fundraising experience preferred
Proficiency in Excel and Google Sheets
Familiarity with Google Ads Manager and Facebook Ads Manager
Exposure to programmatic platforms (e.g., Nexxen, StackAdapt) is a plus
Experience with Google Tag Manager or Data Studio is a bonus
Familiarity with political tools like ActBlue, NGPVAN, or Action Network is helpful
Detail-oriented with strong organizational and communication skills
Interest in digital strategy and progressive politics